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Article: The Edit LDN’s Bestsellers of the Week

The Edit LDN’s Bestsellers of the Week

The Edit LDN’s Bestsellers of the Week

The fashion world moves fast, and this week’s bestsellers are here to prove it. Amidst classic silhouettes, darker colourways dominated as people prepare for summer to come to an end.

Often seen on Instagram royalty like Kendall Jenner and Camille Charriere, the adidas Samba has been the “It” shoe of 2023. For months, people have been sleeping on the recent "Collegiate Green Gum" release, but now it’s getting its time in the spotlight as it hits our bestsellers list.

The MoonSwatch collection is also having a second life well over a year since their release. "Mercury" and "Earth" are the most popular shades, following the trend of classic designs paired with unique colours.

The adidas Gazelle “Pink Bliss” has been shining on TikTok since their release in May. It’s a popular choice among content creators at the moment, and it seems we may have the Barbie movie to thank for that.

The “Lacuna” by Notwoways is the dark horse amongst these popular shoes. It’s a step up from the original “Moonless” shoe, with a "Triple Black" colourway and suede leather panels, and it’s a surprising standout on our list.

Further proof that the Air Jordan 4 hype will never die, the “Photon Dust” is also a popular choice amongst our buyers. It’s neutral-toned aesthetic and familiar silhouette make it the perfect elevated everyday shoe.

Lastly, demand for the Air Force 1 07 "White" once again establishes them as an ever-reliable sneaker. It’s one our buyers come back to time and time again. The Nike Dunk Low "Cacao Wow" is also proving a popular way to refresh a timeless wardrobe. With the Air Jordan 1 Mid "White Black Royal" and Nike Dunk "White Pure Platinum" also making the list, Nike pulls up on top as our best performing brand. 

Maybe timeless is the next big thing? Shop these best sellers below!

The Edit LDN’s Best Sellers of the Week
Air Jordan 1 Mid "White Black Royal" Buy now
The Edit LDN’s Best Sellers of the Week
Omega x Swatch MoonSwatch "Mercury" Buy now
The Edit LDN’s Best Sellers of the Week
Nike Dunk Low "Cacao Wow"  Buy now
The Edit LDN’s Best Sellers of the Week
Nike Air Force 1 07 "White"  Buy now
The Edit LDN’s Best Sellers of the Week
adidas Gazelle "Pink Bliss"  Buy now
The Edit LDN’s Best Sellers of the Week
Nike Dunk "White Pure Platinum"  Buy now
The Edit LDN’s Best Sellers of the Week
adidas Samba "Collegiate Green Gum"  Buy now
The Edit LDN’s Best Sellers of the Week
Air Jordan 4 Craft SE "Photon Dust"  Buy now
The Edit LDN’s Best Sellers of the Week
Notwoways "Lacuna"  Buy now
The Edit LDN’s Best Sellers of the Week
Omega x Swatch MoonSwatch "Earth" Buy now